The Story of Culture By Choice: Part 3

In the work we do with our clients, very little matters unless we know what they truly value. We believe the core values and principles of any organization must be the basis for their vision and mission. In turn, a value and principle driven vision and mission must be the foundation for the expectations leaders have for the behavior and performance of every member of the organization. In many of our client organizations, these values and principles exist but have never been clarified, stated, and used to make certain that every member of the organization is aligned with these values and principles and whether or not they buy into the organization’s vision and mission. Initially, many organizations do not make screening for compatibility with these ideals a part of their recruiting, hiring, onboarding, and training process. But once they realize how doing so can improve the probability of success for each new hire, this becomes part of normal operations for these companies.

When an organization begins to use its values and principles as the filter through which every decision and every action is vetted before moving forward, the organization becomes very intentional in creating the culture it wants. Too many organizations have a Culture by accident. We chose our company name very intentionally. We believe the best and most productive companies have a Culture By Choice! This is our Vision and Mission: to assist all of our client companies in their efforts to attain a Culture By Choice. We have our own values statement; it’s summed up with the word PAIL. We value People, all people, even if we don’t always agree with them! We value Action more than words, even though we understand that words can deeply affect people. We value Integrity in every sense of the word. We value Love and endeavor to spread and share our love on a daily basis, in everything we do.

When any organization operates based on their core values and principles, they have the opportunity to become a Legacy Organization led by Legacy Leaders and they exist within a Legacy Culture. The relationship we have built with our clients, and continue to build with each new client, results in the greatest possible sense of satisfaction for each of us in our company. As we continue to grow, we will need to add new members to our team. It is imperative that each new team member understand our mission, vision, values and principles. This can only happen if we intentionally train each new team member in what we are about, what we expect, and how we conduct ourselves and our business. This is the Legacy we choose to leave. This is the Legacy we want for Culture By Choice.